Rap and hip-hop have a rich history in American culture. Rap music began setting it’s roots into society in the late 70’s and early 80’s. If you look closely at the history of rap music, you’ll see that it began its origins and became uniquely popular in well known Latino and African American street cultures in and around the New York City area.
Rap began when New York City DJ’s started using rhythmic drum beats and percussion riffs to stir up and mix into popular disco and funk songs that were mainly played in nightclub settings. During this time, people realized the power these DJ’s had at attracting large crowds to their unique and wonderfully rhythmic Independent Rap Music. The rise of the disc jockey closely parallels rap because rap, at the time, was created through the use of DJ equipment. New rap music can incorporate many other forms of instrumental music and is now primarily focused on fast paced vocals.
Rap Music – Expression of Power
The power of rap music has changed corporate sponsorships. Businesses that once steered clear of rap now have no problem pouring millions of advertising dollars into the pockets of rappers who promote clothes, shoes or other merchandise. I sure you have seen commercial jingles with a G Funk beat. Rap is so integrated into society that even those who do not listen to rap music can perform most of the top songs. Hundreds of movies, serious or not, have rap music as part of the storyline. People used to think or hoped that rap was just a fad. It has instead become a big part of American culture.
Rap music has created lots of financial opportunities for street smart individuals. It has also created many young millionaires. Rap has also provided an opportunity for some to blame rap for society’s problems.
Rap Music – Finding and Building Fans
A lot of rappers have Facebook and MySpace pages. Facebook has grown to become the largest social networking site. Also, those who have produced rap music videos might also upload them to Vimeo and YouTube. Vimeo may not be as large as YouTube, but indie artists should take advantage of every outlet for their music. Many independent rappers also use Twitter as one part of their promotional plan. Typically, the web site helps with the marketing that brings fans who wish to purchase the indie rapper’s song recordings. True indie music lovers are the fuel that sustains these kinds of websites. Fans now can play rap music and rap videos by their favorite independent rappers, as well as discover new musicians.
HipHopology of Rap Music
When the classic “Planet Rock” hit Billboard’s charts (it hit the year 1982 in a BIG way too), the song considerably changed music history. It used a similar robotic, vocoder-like sound as the one found in Kraftwerk’s smash “Trans-Europe Express.” “Planet Rock” was a smorgasbord of cool electronic sounds and Hip-Hop beats. Meshed together with samples from other records, it captured the attention of music lovers caught dancing to the non-stop, funky sensation of this incredible new beat. Afrika Bambaataa’s Electro-Funk style went on to influence the sound of music styles like Dance, Electronic, House, and Techno.